Citroën - Total Especialidades Argentina: A Partnership in Sporting Excellence
Total and Citroën have been working together internationally for more than 45 years to ensure the excellence of their products. Citroën, confident in the high performance of Total lubricants, recommends that its dealers use Total products to service all its vehicles. This partnership also extends to motor racing. Total sponsors the Citroën Total Abu Dhabi World Rally Team, eight-time winners of the World Rally Championship. Since 2014, the brand has also sponsored the Citroën Total team in the World Touring Car Championship, where competitors include José María “Pechito” López, Sébastien Loeb, Yvan Muller and Ma Qing Hua.
In Argentina, both brands work together on initiatives that deepen their relationship. Citroën Argentina and Total Especialidades, a Total group subsidiary in the country, organize regular sales and PR events tied to the local World Rally Championship race in Córdoba and the World Touring Car Championship race in Termas de Río Hondo.
In 2013, Total, which has sponsored Club Atlético Boca Juniors for five years, welcomed the French automaker as a new sponsor of the Club's soccer team, nicknamed the Xeneizes ("Genoans").
Citroën and Total in the World Touring Car Championship