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09/08/2016 Press release

HINO and TOTAL Lubricants also roll together outside Dakar

Both companies participating in the competition have joined to offer HINO’s customers the best lubricant for their trucks.

Two companies participating in Dakar undoubtedly has a lot in common: a competition that compels to face and solve continuous complex situations, involves the challenge of permanently surpassing oneself and this is one of the reasons that brought HINO and Total together even outside the demanding Dakar roads.

After an exhaustive analysis of the local Lubricants market which included the assessment of more than 15 different type of factors,  HINO, the Japanese Company that markets the light trucks of the Toyota Group in Argentina, chose Total Lubricants as a strategic partner and sole recommended brand. That election is mainly due to the commitment in customer satisfaction, product quality and post-sale support that Total renders, not only in Argentina but worldwide.

For Total, the alliance with Hino represents a unique starting point to work together in the heavy vehicles market, where TOTAL has a lot of expertise at international level.

Aixa Domínguez Brizzio, Marketing and External Communication Manager of Total, stressed: “Both brands work tirelessly to position themselves as market leaders either at national, international or regional level. Total invests heavily in research and development, as we are convinced that our products must be at the forefront and they respond to the needs of our users, and we know that HINO shares with Total this effort in search of excellence”.

On the other hand, Germán Álvarez, Spare Part Manager of Hino Motors Argentina, adds: “With Total we share values that are mainly reflected in the training of experts, technicians and users offered by both companies, as well as the introduction of Premium products to the Argentinian Market that enable longer maintenance intervals, and a continuous improvement encouraging either the development of products or the post-sale management”.

Thus, HINO and Total, together, has assessed and chosen the best engine lubricant for Series 300 HINO trucks: it is a state-of-the-art lubricant, a completely new product for the Argentinian market, that complies with the objective of maximizing the maintenance intervals minimizing not only the operation cost of the trucks, but also improving the productive time without affecting the quality of its components.

Total develops lubricants specially designed for the latest technological innovations in vehicles, and when doing so it achieves a better performance and an optimum protection of the components, extending the service life, optimizing the performance and, at the same time, taking care of the environment. For example, the “RUBIA” line, meant for heavy vehicles users, is composed of lubricants specially designed for protecting the engine but at the same time also secures the maximum durability and contributes to the saving of oil through the Fuel Economy (FE) technology. “It is an innovative development that distinguishes us in the market and it represents a clear example of our passion for challenges and innovation”, Domínguez Brizzio claims. Likewise, HINO develops technological innovations which are unique for its trucks thus achieving better performances, a longer service life and better care of the environment.

This agreement seals the union of two leaders which will result in big benefits for HINO trucks users, who now know which is the ideal lubricant to optimize the performance of their vehicles.

About Total

Total is the world’s fourth-largest energy group and the second operator of solar energy through SunPower, it operates in more than 130 countries and with over 100,000 employees. Total is present in the lubricant market with its brands TOTAL and ELF.

At international level, TOTAL is present in the hardest competitions such as F1 ( Red Bull Racing and Renault sport), the WTCC (with the Citroën TOTAL WTCC team, manufacturer champions 2014 and 2015, and with Pechito López, two-time champion 2014 and 2015), in the WRX along with Peugeot Hansen, in the WRC (with Citroën Total Abu Dhabi World Rally Team, 9-time champion team), and in the Dakar Rally through TOTAL as official sponsor for 24 successive years and as of 2015 along with Peugeot Total Team, Dakar champion in 2016 through Stéphane Peterhansel.

Through its ELF and TOTAL brands, the Company is also present in Moto GP and MOTO 2 respectively along with the star team Estrella Galicia Marc VDS and with the ELF brand in Superbike (along with the Kawasaki team and the champion 2015 Jonathan Rea).


Brenda Basso
External Communication Responsible | Total Specialties Argentina S.A.

Bettina Tevere
Press and Communication Director | ICC BARALDO Communication Consultants
btevere@baraldocom.com | TEL: +5411 4787 6000