19/04/2016 Press release
Total and Kia: Renewed Alliance
Total Lubricants will remain Kia’s recommended and exclusive automotive lubricant supplier for 5 more years.
Kia Motors Corporation and Lubricantes Total have renewed their strategic agreement for five more years. Total will continue being Kia Motors Corporation exclusive lube supplier for Kia vehicles. Kia’s service centers will exclusively recommend Total motor oils, which will be sold at their more than 5500 dealers spread in 180 countries, including Western European markets as from January 1, 2017.
The renewal of the initial cooperation agreement, which dates back to 2011, offers advantages to all Kia vehicle owners and dealers. Kia centers will have access to Total Quartz high performance motor oils, specifically developed to optimize Kia engines’ performance and reliability, as well as to allow for fuel savings. In addition, Kia and Total will implement joint marketing service programs intended to increase the profitability of Kia dealers as well as customer retention and satisfaction.
With this alliance, Kia and Lubricantes Total attain a common goal: to strengthen their increasing presence worldwide and combine the strengths of both companies in an “alliance of skills” to develop top quality products and services with a view to offering an unprecedented experience in Kia Customer Service.
"We are delighted to expand our cooperation with Kia Motors Corp. at global level. Renewal of this alliance ratifies Total’s long term firm commitment: to support Kia Motors in its successful international expansion and to provide Kia dealers and customers with innovative lubes, Total’s renowned marketing expertise and specific post-sale programs”, stated Pierre Duhot, general director of the Automotive Division of Total Lubricants.
And Steven Yoon, vice-president of Kia Motors Corp.’s Foreign Market Services Division, said: "In the last five years, Total has proved that it has worldwide presence, marketing skills and technology to produce high quality lubes, key conditions to meet the needs of our centers. Total will be a critical partner to us in the implementation of our global post-sale strategy to improve customer and dealer satisfaction".